Audience fit
Prioritize relevant downstream developer audiences.
KING'S CHOICE · GAMING
Improving conversion quality while scaling daily installs.
Pando focused delivery on relevant developer audiences and adjusted sub-channel allocation using campaign data to support stronger conversion quality and downstream value.
Campaign creativeGAME · RPGPUBLISHED OUTCOMES
Review install scale, conversion quality, and downstream return together.
1.5×CVR lift
1.8×D3/D7 ROI
+20%Daily average installs
The challenge
Mobile game acquisition needs more than install volume. It needs conversion quality and downstream value. The campaign required a more effective partner mix among relevant developer audiences and an ongoing way to compare sub-channel performance.
The Pando approach
The team focused delivery on developer audiences more relevant to the game, then adjusted sub-channel allocation using campaign data. Optimization did not stop at the install event; CVR and D3/D7 ROI remained part of the same review.
The optimization path
Sub-channel review
Compare source performance using campaign data.
Allocation change
Shift delivery toward more effective combinations.
Value review
Review CVR, ROI, and daily installs together.
The outcome view
Campaign review / Quality and valuePublished metrics
Conversion quality1.5× CVR
Downstream return1.8× ROI
Install scale+20%
What teams can reuse
Bringing audience relevance, sub-channel allocation, and downstream value into one decision rhythm supports more durable growth than optimizing only for install volume. The exact outcomes should not be generalized, but the review structure can be reused.
THE NEXT CAMPAIGN
Bring the next optimization back to real business outcomes.
Start with the product, market, and target event. We will shape a measurable campaign path together.
Discuss a campaign